10 Rules for Picking a Company Name

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Your business name is a marketing trading international company names part of your brand. Unless you lend your own name to your business, choosing one can drain you of time, energy and patience.

Whatever your business does, its name should:. Tips on developing your unique selling point. Write a list of all the words you associate with your business. They could be about the products or services you want to provide, or the value of what you do. ONECheck is a free tool that checks the availability of company names, internet domain names and trade marks in one search. Your intellectual property IP marketing trading international company names be a huge part of the value of your business to a buyer.

Some IP assets can be registered, marketing trading international company names trade marks, patents and designs. Other types are protected in different ways, eg copyright and trade secrets. Checklist of common IP assets. The steps below are text versions of the visual guide. It's aimed at people who use screen readers, or who prefer to take in information by reading.

Here are examples of ways you can protect your intellectual property IP. Use several forms of protection to keep your IP even safer. A registered trade mark is the best way to protect your name and brand. The protection can last forever if you renew every 10 years. Use ONECheck to quickly see if your name is available for company name registration, domain name licensing and trade mark registration. Have good measures in place, such as confidentiality agreements and limiting staff access.

Keep records when you create the work. ONECheck external link Choosing a business name. Get updates for small businesses from across government about new services, law changes and more. Use this checklist to make sure you identify all your assets — and get the most value from each one. Highs, lows and speed bumps — here are 20 milestones small businesses often face, plus tips and tools to help.

Skip to main content Skip to page navigation. Choosing a business name Your business name is a crucial part of your brand. Whatever your business does, its name should: Do a thorough background check on names you like.

How to choose a name. Find a large wipeable board or a stack of Post-Its to write your ideas on. Set a time limit, eg five minutes, and write down every name that comes into your head, no matter how crazy or irrelevant they seem. Test your chosen names. Take two names and ask people if they prefer A or B. Add up the scores and find the winner. Is your name available? Simply enter the name and marketing trading international company names Search. If it is not already in use, from the results you can: Protects your brands in the marketplace.

Most commonly a word or a logo. Can protect for up to 50 years after your death, depending on the type of work. Think about using it as your registered company name.

Register with Companies Office. Can protect for up to 15 years. Can protect for up to 20 years. Use it in a web address so people can easily find you. License through a private supplier. Can protect for up to 23 years. Rating form How helpful was this information? Related content More More. Use this template to help write a great plan for your marketing trading international company names business. Read all about it. When to marketing trading international company names about intellectual property.

ID your business assets.

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Ten years ago, banks and energy companies dominated the top ten. China Mobile says it has the world's largest mobile network and the biggest mobile customer base.

It is the leading telecommunications services provider in mainland China and in the Hong Kong Special Administrative Region. GE is the only company listed in the Dow Jones Industrial Index that was also included in the original index in One of the larger companies on the list, Johnson and Johnson is a multinational manufacturer of pharmaceutical goods. Facebook was founded in after a college experiment.

In September it had 1. Amazon has enjoyed a meteoric rise since it was founded in a garage in It started as an online bookshop, but now delivers everything from tea bags to shoes. The company was formed in when two giants, Exxon and Mobil, merged their businesses. The largest company on the list not involved in technology has its origins as far back as as a textile company. It is now a holding company with interests a wide variety of sectors including utilities, railroads and insurance companies.

It is part owned by well-known investor Warren Buffet. Microsoft was officially founded in , a year earlier than Apple.

Alphabet, founded in by the same people who started Google, is a collection of companies with interests in many sectors including medical research and wearable technology. In , however, it had to contend with falling sales of the iPhone. Globalization is largely responsible for companies being able to grow to such a size. But does bigger mean better?

On the plus side, companies with this kind of reach can transform our lives. Smartphones made by Apple and other tech companies are now central to our lives. Many of these large companies are investing heavily in research that could help us improve our lives, such as products that keep us healthy.

Many of the services they provide Facebook and the search engine Google, for example are free to use. They also invest in solutions to problems all over the world. Facebook's Aquila aims to provide internet access to millions, while Johnson and Johnson poured millions into helping formulate the Ebola vaccine.

It also supported health-worker training on infection control and prevention in African countries where Ebola was prevalent. On the negative side, large multinational corporations have generated negative headlines in relation to their tax-reduction strategies. Alex Gray , Formative Content. The views expressed in this article are those of the author alone and not the World Economic Forum.

We are using cookies to give you the best experience on our site. By continuing to use our site, you are agreeing to our use of cookies. Alex Gray Formative Content. You're rubbish at spotting mistakes. More on the agenda. Explore the latest strategic trends, research and analysis. China Age of company: Johnson and Johnson HQ: How do the world's biggest companies compare to the biggest economies? How to follow and embed Davos Written by Alex Gray , Formative Content.

Media, Entertainment and Information View all. Disney leads the charge as traditional TV networks muscle in on streaming territory Adam Jezard 29 Mar It has been a landmark year for signed languages in film.